ENVIRONMENTALLY FOCUSED MERCHANDISE
Copenhagen Merch Studio, founded by Esben Licht, is on a mission to revolutionize the merchandise industry by combining high-quality craftsmanship with more sustainable practices. Our goal is simple: to create environmentally focused merchandise that lasts, reduces consumption, and sets new standards for longevity and environmental responsibility.
At Copenhagen Merch Studio, we aim to be the greenest and most responsible merch studio in the world. We believe that the future of the industry lies in thoughtful design, ethical production, and a commitment to reducing our environmental footprint. By championing these values, we aspire to lead the way in building a more conscious and responsible merch industry for generations to come.
Our values
LONGEVITY
We believe that longevity is not just about physical durability but also emotional. By designing products that last and people love to wear out, we are contributing to a deeper level of sustainability.
TRANSPARENCY
We believe in playing with open cards and being upfront about any issues that may arise.
OPINION
We have an attitude to the things we do and we are not afraid to express our opinions, whether they are positive or negative.
Can Sustainable Merchandise Be Made?
Sustainable merchandise is a complex issue. In itself, merchandise is not sustainable, as the production of clothing, mugs, bags, and other products requires resources and energy. However, the sustainable aspect primarily lies in the usage phase. The longer a piece of merchandise is used, the more environmentally friendly and sustainable it becomes.
Durability—whether physical, technical, or emotional—plays a crucial role in sustainability. High-quality merchandise can replace other products and reduce the need for new purchases. A durable t-shirt with a timeless design can be worn for years, whereas a cheaper model is quickly discarded. The same applies to tote bags, thermal mugs, and notebooks—if they replace disposable products, they actively contribute to a more sustainable lifestyle.
To achieve sustainable merchandise, the focus should be on durability, functionality, and timeless design. If merchandise becomes an integrated part of daily life and reduces the need for other products, we can start talking about the most environmentally responsible solution. This is where the true sustainable potential reveals itself.
COPENHAGEN MERCH STUDIO
Merchandise is at the heart of what we do, and we believe the right products can bring significant value to a brand or organization. Just as a website or LinkedIn profile represents your company online, physical branding and merchandise help bring your brand to life in the real world. It’s often the first thing customers see and interact with, making it an essential tool for creating a lasting impression.
THE SWAG MERCH MODEL
We believe that perfect merchandise should be Shown, Worn, And Graced. It’s in this sweet spot that merchandise creates value for the brand. We call it SWAG MERCH. When we tailor merchandise solutions for our partners, this is the mindset we bring to the task.
S – Shown
Perfect merchandise is made to be noticed—not with loud designs, but through its timeless appeal. People want to wear it because it represents something meaningful. It’s iconic in a subtle way, creating a quiet confidence for those who wear it. It becomes part of their identity, something they feel proud to show to the world.
W – Worn
Every piece of perfect merchandise is designed with quality and functionality at its core. These aren’t items that sit in a drawer; they’re worn regularly, blending into everyday life effortlessly. Comfortable, durable, and versatile, this merch stands the test of time. People use it until it’s truly worn because it earns its place as a favorite.
AG – And Graced
These pieces are more than products—they’re valued possessions. Thoughtfully designed and made to last, they hold a special meaning for those who own them. People cherish these items, often placing them on the same level—or higher—than the things they buy for themselves. They aren’t just worn; they’re graced.
WHAT WE BRING TO THE TABLE
HIGH QUALITY
We strive to deliver high-quality design, with great fit and feel, to create merchandise that is not only used but also adds value to your brand.
DESIGN AND INSPIRATION
We have a strong team of highly educated designers who can help with everything from crafting a shirt to creating graphical designs on products, ensuring your vision is brought to life.
EXTENSIVE SOURCING EXPERIENCE
One of our core competencies is assessing and hand-picking vendors. We conduct the necessary due diligence so you don’t have to worry about it, ensuring quality and environmentally focused merchandise for your brand.
STRONG PROJECT MANAGEMENT SKILLS
We take pride in delivering a highly professional service, ensuring that your merchandise is delivered on time, with the agreed quality, and aligned with your brand’s values, including environmental responsibility.
WE ARE GOTS CERTIFIED!
GOTS (Global Organic Textile Standard) is one of the most rigorous and comprehensive certifications for cotton products, requiring us to have an in-depth understanding of our entire value chain and the vendors we work with. By adhering to GOTS standards, we ensure that our textiles are free from harmful chemicals and produced in fair, safe working conditions.
This certification reflects our responsibility and our strong commitment to environmental sustainability and ethical business practices, while also supporting the well-being of our employees and the communities we serve.
GOTS guarantees that every textile product meets strict organic and environmental criteria throughout its production process—from the raw material harvesting to the finished item. With stringent standards on chemical use, material quality, and fair labor practices, GOTS serves as a hallmark of both social responsibility and environmental integrity, ensuring that the products we offer are not only of the highest quality but also contribute positively to the world.
MEET THE TEAM
Esben Licht
CEO and Founder
el@cphmerchstudio.com
Lars Rosenmejer
Sales support and Operations
lr@cphmerchstudio.com
Cæcilie Negendahl
Key Account and Sales
cn@cphmerchstudio.com
Helene Galliano
Key Account and Head of Sourcing
hg@cphmerchstudio.com
Greta Lancini
Graphic Lead
gl@cphmerchstudio.com
Nathalie Risvig Hansen
Sales and Relations
nrh@cphmerchstudio.com
Esben Galsgaard
Webshop and Workshop Lead
eg@cphmerchstudio.com
Regitze Benedicte Arndt
Office Manager and Production
rb@cphmerchstudio.com
Promote your company
Let’s make some valuable merchandise for your brand!