Roskilde Festival
Roskilde Festival set out to lead by example through their merchandise, proving that responsibility in this space is not just possible but essential. Their mission was to embrace a higher standard of accountability by adopting a critical, transparent production process and gaining a comprehensive understanding of their entire value chain.
WHY WE ARE PROUD OF THIS CASE
SHARED JOURNEY FOR CHANGE
Collaborating with Roskilde Festival represents an opportunity to contribute to a vision that prioritizes thoughtful production and innovation, creating merchandise that reflects shared values and a forward-thinking approach.
RESPONSIBLE PRODUCTION
Roskilde Festival’s initiative to take full control of their merchandise production ensures responsibility at every stage while promoting green and circular development, aligning with Copenhagen Merch Studio’s objectives.
DETAILED-DRIVEN DESIGN
The meticulous refinement of every detail, including the use of plant-based dyes and embroidery details, highlights a dedicated effort to deliver high-quality and thoughtful merchandise collections.
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